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About AfroditiKrassa

AfroditiKrassa is an award-winning branding and interior design studio based in West London. As specialists in category-defining hospitality design, our critically acclaimed portfolio spans bars, restaurants, hotels and cinemas. We are proud and honoured to have been responsible for some of the most significant hospitality projects of the past decade, such as working with Julian Metcalfe to create itsu; the design of Heston Blumenthal’s first airport restaurant ‘The Perfectionist’s Café’; the creation of Dishoom and the redesign of Curzon Cinemas.

It is our experience that great design is not just about great ideas. It is about great people. We work with the hospitality industry’s luminaries: the hoteliers, restaurateurs, entrepreneurs and brands who share our ambition to design original spaces. As designers, we use bravery, wizardry, insight and vision to achieve category-defining design, again and again.

Created in 2014, our limited-edition design research publication, The Salmon, has been created to highlight opportunities for differentiating design within the many myriad categories of the hospitality sector. To date we have explored the future of fine fining, business hotel design and sensual design within the casual dining category.


“I have a simple challenge each time; to design the true category-definer.

It takes some guts to want to challenge the status quo, yet this is where my studio operates, this is where interior design gets really exciting because it becomes much more than just colours, finishes and trends. I want to turn spaces into three dimensional stories infused with meaning, innovation and timeless value.”



Afroditi is a Greek-born, London-based designer and the creative director of AfroditiKrassa. In her 15 year career, she has launched numerous product collections, designed over 75 hospitality brands and interiors and has won more than 25 awards. In 2010, she was awarded Designer of the Year by Elle Deco.

Afroditi was educated at Central St Martins College of Art & Design and the Royal College of Art, under architect Ron Arad. She was the first female designer to be employed by design duo Seymourpowell, before founding the eponymous studio in 2002. Her first foray into hospitality design was the design and branding of hugely popular chain itsu, voted UK’s Superbrands. She has passionately led her studio ever since to create some of the most significant & category-defining hospitality design projects of the past decade.

Afroditi is part of the Courvoisier Future 500 and has been described as “a monumental talent” by Hospitality Interiors, “a rising star in hospitality design by Metropolis Magazine and “most prominent designer of her generation” by Coolhunting.