ALULA/
WE PAVE NEW WAYS

Out of this world hospitality experiences for the future UHNW adventurer

Afroditi has been working with the Royal Commission of AlUla in KSA to concept and create the roadmap of the region’s gastronomic landscape. In charge of creating new hospitality concepts as well as curating the mix of branded operators to enter the region, the brief is to create a world class new destination for today's UHNW adventurer.

SCOPE OF WORK: CONCEPT DESIGN
LOCATION: KSA
YEAR: 2023