AfroditiKrassa Menu

Location:
Canterbury, Kent
Year:
2014
Brief:
CONVERT HISTORIC, PERIOD BUILDING INTO A BRANDED YET LOCAL CINEMA.

Following on from the highly successful flagship cinema design for Curzon in London’s Victoria, the company contacted AfroditiKrassa again with an exciting brief for the Curzon in Canterbury. The site, a much loved hundred-year-old community hall and dance hall in the town centre, needed a considered approach – respectful of its heritage and in keeping with its period architecture. In tandem, the new cinema had to cater for the town’s bustling young student crowd, offering modern tech-enabled facilities, and a local, laid back feel.

Based on the history of the building, Afroditi and the team adopted a celebratory approach, creating a scheme that preserves the integrity of the Hall, but house warm and comfortable spaces for people to enjoy beyond just the screenings. The ‘Cinema Home’ design narrative, influenced by loft living, defines the look and feel, but also how customers interact with the interiors. Notionally divided into the sort of areas commonly found in a house, the ground floor has warm and inviting colours, with timber and traditional red bricks giving a familiar feel. Rugs and fabrics soften the atmosphere too, reinforcing the ‘home comforts’ theme, and visitors can even enjoy movies on vintage TVs whilst they recline in rocking chairs. Cinema content is available through both LCD screen and headphones, as well as wall mounted artwork, whilst the 3 auditoria have rich, individualised colour schemes, with matching thick velvet curtains that line the walls as you enter.

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