The Salmon is a printed design research publication that our studio creates to highlight opportunities for differentiating design. It is also an organising idea for how we create. As specialists in category-defining hospitality design, we are driven to help our clients ‘swim away’ from the competition.
The Future of Luxury in Hospitality
THE SALMON BLOG
Welcome to our blog. Here we cover the people and places challenging the status quo within the hospitality industry. Internally we refer to them as “salmons”.
WE ARE RECRUITING
JOIN OUR TEAM FOR 2017! Afroditi Krassa is looking for highly creative, passionate and intelligent designer and technician to join our team. We are currently recruiting for the following positions: Senior Interior CAD technicians, Middleweight Graphic Designer, Junior Designer. If you would like to apply for a position, please forward your CV and portfolio to […]
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EAT. New flagship store design
EAT. approached AfroditiKrassa in 2015 to redesign and rebrand their over 120 sites strong brand. After almost six months of analysis, original concept creation and designing, the first site has now opened in the City of London! Many more to follow…
Farmer J opens, our latest Farm to table concept
It has been a busy month, another interior design of ours opens in London, with a farm to table concept bringing seasonal and farm sourced lunch to our beloved city. The design concept has been inspired by rural and industrial elements with the use of raw and natural materials.
Hotel Calcutta our first international restaurant
Our latest interior and brand design opened in Kuwait’s largest mall. The indian restaurant is inspired by the rich heritage of the iconic Great Eastern Hotel in former Calcutta.
Suvlaki wins Best Designed Independent Restaurant by Casual Dining Awards
We are very pleased to announce, Suvlaki has won the Best Designed Casual Dining Restaurant Award. Based in London Soho, this a fantastic place to enjoy Greek food in a great atmosphere.
Interview with Paul Rinkens
What superpower would you grant your 14-year old self? I’d like to answer this question with a quote of Viktor Frankl, an Austrian neurologist and founder of Logotherapy, which is a form of existential analysis. “Between stimulus and response there is a space. In that space is our power to choose our response. In our […]
Interview with Mourad Mazouz
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Greek restaurant Suvlaki now open!
We are delighted with the opening of Suvlaki, based on Batemen Street in Soho. Suvlaki redefines Greek food in London with roaring success.
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Interview with Dominic-Cools Lartigue
What advice would you give to your 14-year old self? I wish that I understood that drink was there to be enjoyed! I’d tell myself to stop drinking Thunderbird & Southern Comfort and get on to a good whiskey or rum instead! What one moment in your career defined your future? At the age […]
ANdAZ Liverpool Street London, room renovation project!
We are absolutely delighted to have been selected by Hyatt Hotels Corporation to work on the room renovation project of Andaz London Liverpool Street.
Image of existing lobby to remain.
Interview with Eric Yu
Erik Yu, MD, The Breakfastclub What superpower would you grant your 14 year old self? Either being super multi-linguistic – how fantastic both for business and pleasure, or to be the next game-changing World No.1 golfer. Either will do nicely. What one moment in your career defined your future? Deciding to give up the comfort of […]
Afroditi designs for Grey Goose
As a prominent Central Saint Martins Alumnus, Afroditi has been invited to design an exclusive bottle for premium vodka brand Grey Goose. The bespoke design went to auction on the 2nd of July, amongst designs by 21 CSM Alumni incl. Matthew Williamson, Sir Terence Conran and our favourite hero Jarvis Cocker.
The auction, hosted by GQ editor Dylan Jones and supported by Christie’s, has raised funds for the Les Visionnaires Scholarship Fund.
A wee dram of whisky! Chivas Regal and Wallpaper* Handmade
We are just back from the Milano Salone del Mobile 2015, where we unveiled our Dram & Mór Whisky Flasks design for Scotch whisky brand, Royal Salute of Chivas Brothers, as part of The Wallpaper* Handmade Exhibition.
The flasks were designed using 1000 year-old Chinese mineral firing techniques in partnership with Fürstenberg Porzellan and will be available as a limited edition piece.
For more info, contact us.
Off to Milan!
As whisky lovers, we were delighted to be tasked with creating a limited edition bottle design for the world’s only exclusively prestige Scotch whisky brand, Royal Salute of Chivas Brothers.
Our handmade, porcelain bottle design will launch at Wallpaper* Handmade Exhibition during Salone Del Mobile 2015.
Please visit us at The Wallpaper Arcade, via
San Gregorio 43, Milan
from the 14th to 18th of April 2015.
Contact firstname.lastname@example.org for a press briefing appointment.
The Perfectionists’ Café;Award-winning restaurant design
We are delighted to have won the Best Independent Restaurant Design award at the Casual Dining Design Awards 2015.
Monocle Film interviews Afroditi in their ‘Hospitality lessons’ news report
featuring our latest design for Curzon Cinemas.
To watch the full video by the brilliant filmmaker Pauline den Hartog Jager visit MONOCLE
2015. Bring it on!
We are welcoming the New Year with some very exciting projects.
To name a few, we are giving UK’s most beloved burrito brand Barburrito a fresh look and refurbishing one of Soho’s most treasured Greek restaurants.
We will also be publishing issue 2 of The Salmon; our research publication featuring people and places that challenge the status quo within the hospitality sector.
We are hiring!
If your New Year’s resolution is to find a new, exciting job, then we have some good news for you! We are looking for talented interior & product designers to join our studio in 2015. This is a real opportunity to work with a studio that is challenging the status quo in interior design, working with a down-to-earth, friendly, driven team. Please apply with your samples of work and CV email@example.com
2014 has been a brilliant year for our studio. Amongst other projects, we launched a restaurant for Heston Blumenthal, a cinema for Curzon, a bar for Hilton Hotels as well as our own signature product collection, which came very handy when designing our AK Christmas Tree. Thank you for being part of this journey, we wish you all a fun and creative 2015.
Curzon Canterbury – Cinema Design
Following the success of Curzon’s five-screen flagship in London Victoria, we are thrilled to present the studio’s second cinema design for the brand. Curzon Canterbury opened this month! Located in the historical Westgate Hall, the cinema comprises of archetypical home cues to create an outmost comfortable experience for customers. The loft-inspired open plan space is divided into a dining area, lounge, study & kitchen space, unified by a ten meter long library wall.
Movie-buffs and locals all welcome!
Hilton TwoRuba – Hotel Design
September has been a busy, busy month at the AK HQ. And it finished with a bang: the opening of the Hilton’s bar, TwoRuba, located in the heart of London, near Tower Bridge. The launch party for this sleek, yet opulent bar proved a massive success. Even our favourite boxer, Mister Haye, popped in for a chat.
AfroditiKrassa catwalk bar design
What better way to launch a signature product collection than a catwalk? We collaborated with fashions’ hottest new talent to turn our Super Brands London bar into a live fashion show adorned by our latest work, our very own product collection, the AKollection. Thanks to all who came, it was nice to see old friends and make some new ones!
AfroditiKrassa to launch AKollection During London Design Festival 2014
2014 sees the launch of the long-awaited, signature product collection by designer Afroditi Krassa. The inaugural range consists of tiles, wall panels and lighting and is inspired by the bold and graphical glamour of Art Deco. Under the title of Urban Opulence, the AKollection aims to pioneer a pared-down sense of elegance for the future.
The AKollection will be launched at Super Brands London’s first dedicated bar, The AfroditiKrassa Bar. AfroditiKrassa Bar takes its design cues from the high-octane excitement of a catwalk fashion show and the contrast of front and backstage.
Opening dates: 18th-21st of September 2014
Location: Super Brands London in Old Truman Brewery.
For press briefings with Afroditi, please contact Adnan at Camron PR.
Restaurant Design for Heston Blumenthal – Opening in Heathrow Terminal 2
We are very excited to announce the opening of our new restaurant project for Heston Blumenthal in Heathrow Terminal 2.
It’s Showtime – Interior design for Curzon Cinemas
Our latest project is a category-defining new cinema for boutique cinema chain Curzon. Newly opened and located at 62 Buckingham Gate, this state of the art, new flagship cinema is arranged over 4 floors, featuring two bars, a sound & vision library archive, 5 screens and a private cinema room.
We are currently busy working on a highly confidential second cinema project, planned to open later on in the year. Tune in!
AfroditiKrassa designs for Heston Blumenthal
We are delighted to announce our collaboration with Heston Blumenthal, one of the world’s greatest chefs. AfroditiKrassa has designed the interior scheme of the much anticipated Heathrow T2 restaurant. Planned to launch in June 2014, please visit our site for more news closer to the time.
Photography by Alisa Connan
Curzon – Hello World!
Here at the studio, we are buzzing with cinematic excitement. AfroditiKrassa have partnered up with Curzon World on a bid to redefine the future of cinema. With several new sites coming up in 2014, we have plenty of research to catch up on and loads of popcorn awaiting for testing. In the meantime, enjoy a little preview of Curzon Victoria, the flagship new site within the impressive Land Securities development at 62 Buckingham Gate.
For more information, please click here
Welcome to myhotel – Hotel Branding & Design
We can officially announce our collaboration with one of the UK’s most loved boutique hotel groups, myhotel. As always, we cannot reveal much more at this stage, but in good time you will see the results of our studio’s work in their London and Brighton properties.
The Independent Hotel Show
AfroditiKrassa has been commissioned to design the Independent Hotel Show’s key networking area, The Hub. Inspired by the ephemeral nature of the event, we designed an imaginary hotel that is entirely built out of lightweight, transparent fabric. Utilising the latest digital fabric printing technology, this ghost-like imaginary hotel is hanging prominently in the centre of the space, creating a real showpiece for the Show. A dream project, literally.
There are a limited number of interview opportunities available on Wednesday 30th October at 2pm at the HUB, Independent Hotel Show, Olympia. To arrange interviews or photography, please e-mail firstname.lastname@example.org
Afroditi will also be participating in the Show’s exceptional seminar programme. To attend, please visit www.independenthotelshow.co.uk
We have a new home!
We have just moved to our bigger, better, faster, stronger studio at the Great Western Studios. Our new studio number is now 59 and it is overlooking both the building’s garden and the Canal, just on time for the good weather. We look forward to having you around. We would also like to take the opportunity to welcome new team members Luca and Helena.
New Brand & Restaurant Design for Café Rouge
The Tragus Group approached us 6 months ago with the task of revolutionising this iconic and hugely popular restaurant brand. Our new brand and restaurant design scheme is inspired by classic, urban Parisian bistros and has just been launched in Café Rouge Southgate, with plenty more sites to follow shortly.
We will keep you updated on this 4 year long and exciting project but, in the meantime, do pop into the new restaurants and let us know what you think.
itsu Cool Brands
Great news, itsu is now part of UK’s CoolBrands, the official barometer of Britain’s coolest brands, people and places.
AfroditiKrassa created the original branding back in 2004 and has continuously been involved in the development of the overall concept and future direction of all aspects of branding and design. We are truly proud to see what started as a small shop on the ground floor of Vogue House turn into one of the UK’s most recognisable brands. Well done to the whole itsu team!
Virtus – Workplace Design
It is always nice when good, old friends get together and this is the case with our latest project.
We have been working with Virtus for many years and we were delighted to be invited to design their new offices in the coolest of buildings on Market Place, W1.Virtus designs and builds cutting edge data centres across the country, mind boggling places.
We called our good friend and very talented photographer Gareth Gardner for some help. Together, we travelled to the heart of Virtus’ business, a massive datacentre in the outskirts of London. We spent a day in the wilderness, looking for beauty in bunches of cables, metal clad warehouses and towers of data. The steely, cold, almost ethereal stills of new life were so captivating that we could not resist sharing them before the end of the project.
For more info on Gareth’s work, please check here.
Oriel, shortlisted for Restaurant & Bar Design Awards 2012
We have done it again, second year running! Oriel in Terminal 3, Heathrow has been shortlisted for Best Restaurant Design at the very prestigious Restaurant and Bar Design Awards.
The design for this Art Deco inspired brasserie features some striking, unique finishes and features and we are very honoured that the judges thought so too!
As far as the saying goes, Imitation is the sincerest form of flattery! And we were totally flattered to discover one of our signature collection pieces in the form of moss street art in a cool part of Brooklyn, NY. The work has been created by the infamous & mysterious street artist Mosstika, do check all his other works here.
Mosstika, you are a star, we absolutely love it! BTW, if interested in the original design, please check our Pretty Big Wall
The future of hotel design for Tablet Hotels
Boy, oh boy, it is summer, it is hot and all we’ve been doing is daydreaming!
On a serious note, the task for Tablet has not been easy: to find the holy grail of urban hospitality: a hotel where guests mingle freely with locals, and with other guests. Based in Chelsea, NYC, our concept is suitably quite Rock n’ Roll.
Oriel, Brand & Restaurant Design
Finally, Oriel is back.
This Sloane Square institution has been one of London’s most loved brasseries for almost a quarter of a century. The Tragus Group approached our studio with a simple brief: to relaunch this iconic restaurant. And we did, with great pleasure too.
Wow, what a year!
2011, what a year this has been! We launched several new concepts for start-ups and for some of the big guys too: Coco Di Mama, Gelato Mio, itsu, Obsidian Group, Tragus Group. We won pitches and awards, moved our home to the Great Western Studios, threw a cool Summer Party and welcomed some very talented, new family members. Above all, we worked hard, played even harder and celebrated the end of the year in a very befitting way: a massive table for more than a 100 fellow Great Westerners was laid out in the Atrium loaded with roast, trimmings and some naughty pressies.
Goodbye 2011 & welcome 2012!
Designs for London – Lovely Jubbly!
Trying to find Modern London in this ancient map has proved weirdly addictive. Summer has come and almost gone and our studio has been working day and night in transforming the face of our favorite city… or at least the sites that are indicated on this relic of time. From brasseries to grills and sushi bars to vietnamese kitchens, we have more than 10 restaurants opening within 2011. We feel so privileged to play a tiny part in the history of this great city. Lovely jubbly, indeed!
itsu Berkeley Square-ready for take off!
Itsu berkeley square, here we come!
Nothing can be more satisfying that picking up where you left off. Having created the original branding and retail design identity for the internationally loved itsu brand, we were called to come back and help the company move on to the next level. With very ambitious expansions plans, our brief was simple: help us grow to what we want to be. And we happily obliged.
Check out the new design which will launch this summer on the sunny side of Berkeley square.
Dishoom, shortlisted for Restaurant & Bar Design Awards 2011
And the award goes to…Well, we do not know yet but we are delighted to be shortlisted for the very, very prestigious Restaurant & Bar Design Awards for our design for Dishoom. We are working on a little Dishoom surprise to be revealed later on this summer, so check this space for the news.
Coco Di Mama – Food, Fun, Fashion
We had a lot of fun creating this range of cool photography for Coco di Mama, the new kid on the block of Italian eateries. But it is not all fun and games, we got our hands dirty too. We had to come up with the name, strapline, branding, interiors, packaging, in-store graphics, marketing and advertising material. Ah, we also art directed the website. So, we are naturally very excited to see it all coming to life.
To find out what Italian style tastes, visit London’s Fleet Street. For more details try
Coco di Mama
New Year, New Studio
Welcome to our new home! The move to our brand new canalside studio at the Great Western Studios, W2 is almost complete. The Great Western is a stunning piece of contemporary architecture and we are very proud to be part of it. We are strategically placed right next to the cafe, front of house and next to the coffee machine. We look forward to having you around.
On another note, two very talented designers have just joined the family. Welcome Ino and Luisa!
Hanoi, Paris, London
We have been saying it for a long time, but it is true, the Paris Sandwich (Banh-mi) is the newest food trend. It is very exciting to have appointed as Brand & Design Consultannts for this new Vietnamese food eaterie.
Theater is coming to town! New Branding Project
Afroditi Krassa has been asked to re-brand and re-design an expanding chain of food retailers. We can’t tell much about it right now, apart from the fact it is going to be a truly unique project. Keep checking!
Now Finalist for International Young Talent of the Year!
Breaking News! Afroditi Krassa has just been selected as a finalist for the EDIDA International Young Talent of the Year, 2011. Afroditi has been selected as best young designer by Elle Deco Greece and is through to the international final. The international winner of the EDIDA (Elle Décor International Design Awards) will be announced during the Milan Design Week 2011.
We are extremely proud and honoured, thank you very much Elle Deco.
We are recruiting
If interested, contact:
Dishoom shortlisted for Best New Restaurant Design by Time Out Eating & Drinking Awards 2010
A drink to all of us, because we all deserve it.
After 2 years of hard work, we can all put our feet up for a minute. Dishoom, one of Afroditi’s most recent brand identity and restaurant design projects, just got shortlisted for Best New Restaurant Design by Time Out. The Time Out Eating & Drinking Awards are London’s most respected restaurant and bar awards and here at the studio, we are totally ecstatic that we are shortlisted for none other than the Best New Restaurant Design category.
We knew that Dishoom got the public vote when we saw the massive queues outside the restaurant and could not even get a table for ourselves! However, it is always nice to get the experts’ vote too, thanks!
Visit Time Out
New Brand Identity and Retail Design Project for Afroditi Krassa
The studio has won a new brand identity and retail design project and we are very excited about it. Retail design is a tricky business but it is something we love doing. Afroditi has been given the challenge of creating a brand from scratch and then translating it to a retail interior for a completely new concept business. It is too early to reveal more, but with a launch date set for the end of 2010, a centrally located site and a revealing photo such as this one, it will not be long before you all find out about it.