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The Salmon is a limited-edition design research publication that our studio creates to highlight opportunities for differentiating design. It is also an organising idea for how we create. As specialists in category-defining hospitality design, we are driven to help our clients ‘swim away’ from the competition.

Issue 1

Fine Dining

Issue 2

Business Hotels

Issue 3

The Future of Luxury in Hospitality
The Salmon Blog
Welcome to our blog. Here we cover the people challenging the status quo within the hospitality industry. Internally we refer to them as “salmons".

Interview with Cristina Laurijssen

Design Director at Rosewood Hotel Group. What superpower would you grant your...

Interview with Anouschka Menzies

Owner and Co-Founder of Bacchus PR. What superpower would you grant your 14-year old...

Interview with Alfred Prasad

Michelin starred Chef. What superpower would you grant your 14-year old self? The...

Interview with Eric Yu

MD of The Breakfast Group.  What superpower would you grant your 14-year old self?...

Interview with Dominic-Cools Lartigue

Founder of night market phenomenon Street Feast. What advice would you give to your...

Interview with Monique Borst

Hospitality Consultant and the Non Executive of HOP. What superpower would you grant...

Interview with Mourad Mazouz

Founder of Sketch and MOMO and a good friend of the studio. What superpower would...

Interview with Paul Rinkens

Creator of Qbic, the affordable design-led hotel. What superpower would you grant...