CURZON CINEMAS/
WE BUILD BLUEPRINTS
The digital dawn of Britain’s most respected
cinema brand
As an independent cinema chain, Curzon Cinemas has always taken pride in offering a more elevated, sophisticated and comfortable experience, rooted in culturally credible programming and a more personal
approach to customer service. The Afroditi studio set to work, exploring classic cinema interiors, functional cues, customer journeys and pondering how to create a familiar, yet relaxed and homely space. The iconic cinema marquee was reinterpreted digitally and we brought the cinema curtain to life on different levels, being used as a shop front projection screen for Londoners to enjoy a glimpse of archival movies.
SCOPE OF WORK: CONCEPT, INTERIOR DESIGN
LOCATION: UK
YEAR: WORK IN PROGRESS
Marrying such golden age analogue features with new technology brought them a new meaning and function. Capturing energy, the ground floor is a fast paced, busy and vibrant area, with a dominant cocktail bar and high stools, and the upper mezzanine has a ‘Sound & Vision’ library room, where customers can lounge, relax and enjoy archive movies, on demand, via personal LCD screens, as well as access movie magazines and books. The overall scheme perfectly encapsulates the brand’s qualities: classic, timelessly elegant, sophisticated and avant-garde.
