WMF Packaging Design for Single Households
WMF Packaging Design for Single Households
Packaging Design WMF
A project for Germany’s largest manufacturer of tableware: WMF. Afroditi was asked to respond to a brief titled “Eating Alone”, which dealt with the increasing number of single households. Research revealed that people are still forced to buy sets of a dozen matching tableware and glassware, yet always end up with a cupboard full of random glassware, inherited at different stages of their lives.
This concept proposal allows WMF to pack random glassware designs, which are, from the outset, a non-set of glasses. The buyer can only peak through the slot to discover roughly what they are getting. The choice of style is removed from the buying process and function becomes the only deciding parameter. You buy what you would normally end up with: a random selection of glassware. The incentive is a heavily price, which is still of outstanding quality, associated with all WMF products, thus reinforcing brand values.
WMF admitted that this is one of the scariest yet most intelligent proposals ever received, which pleased Afroditi immensely.
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