LUCKY CAT/
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Gordon Ramsay’s flagship London restaurant

Tasked with delivering the concept, brand and design for a nuanced, Asian-inspired restaurant, bar and private dining offering to replace the much loved Maze in Grosvenor square. Design inspiration was drawn from the underground clubs of 1930s Tokyo – cool urban hideaways with food, drinks and live jazz – so-called ‘Kissas’. These thriving institutions were once a mainstay of Japanese youth culture, and helped inform the vision for the restaurant as a place of vibrancy, with a strong identity.







SCOPE OF WORK: CREATIVE DIRECTION, CONCEPT, BRANDING, INTERIOR DESIGN
LOCATION: LONDON
YEAR: 2019

 
 
 
 
 
 
 

The underlying artdeco style, and layout have been conceived to afford every table in the house an exciting perspective. Centrally placed chef’s tables, allow guests to savour the theatre of watching expert chefs at work whilst browsing the handwritten, seasonal menu, whilst the raw bar offers a sumptuous setting to enjoy the very best sushi and sashimi.


Signature design features such as the Uchiwa fan ceiling installation and the cast brass bamboo bar front speak to the restaurant’s Asian flair. Intricately curved brass screens, antique mirrors, gloss black bamboo panelling and layered linen screens are just a few of the other elements that help express an understated, but luxurious undertone throughout, whilst geometric patterns, Japanese indigo dyed fabrics and distressed leather suggest a note of playful ambience. The beckoning Manekineko welcomes patrons but also bring good fortune. Living up to its name, there are playful cat references throughout the space, taking the form of subtle cat relief tiles, stone cat statues and cat tail hooks complimenting the largest feature of all, the Maneki-neko cat wall in the bar area, built around 300 bespoke, handmade ceramic cats.