AfroditiKrassa Menu

Location:
Soho, London
Year:
2015
Brief:
REIMAGINE, REFRESH AND REBIRTH AN EXISTING GREEK RESTAURANT IN LONDON’S SOHO.

Soho restaurant Suvlaki had been a long standing staple in London’s West End, but the restaurant was tired, needing new branding, new interiors and a fresh identity to give it a new lease of life. The owners approached AfroditiKrassa at the end of 2014 to re-conceptualise and reimagine this Greek eatery.

With Suvlaki’s food focused on Greek street food culture, Afroditi’s overall creative direction was inspired by Athens’ notorious graffiti, reflecting an authentic, urban side of Greece that’s far removed from the usual touristy clichés. The resulting design buzzes with a raw, witty and idiosyncratic energy. By using space cleverly, the design manages to incorporate 34 covers in under 450 square feet – maximising return and creating greater opportunity for future expansion.

A single-minded palette of blues, from inky petrol tones to bright turquoise hues, have been used throughout, in a myriad of rich textures, finishes and patterns, producing a dark, classic and bold feel. Products from the signature AKollection product range were used throughout the interior including the Moroccan made Piano Tiles and beveled-glass Pentagon Pendant Lamps, creating warm and bold reflecting light. Furniture and bric-a-brac sourced and made in Greece sits alongside Greek marble table tops and Italian lava stone worktops, and the feature Greek column cladded wall is made from 80 reclaimed, vintage Italian terrazzo fluted column sections. The clever use of space has allowed the design to incorporate 32 covers under 450 square feet.

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