HARRODS/
THE PENTHOUSE

By invitation only

Set atop the iconic Harrods building, The Penthouse stands as one of the world’s most exclusive private clubs—a sanctuary for tastemakers, innovators, and global luxury consumers. Leveraging unparalleled expertise in high-end hospitality, Afroditi led the relaunch of this legendary brand for a new generation of discerning audiences. The result is a suite of forward-thinking brand concepts that redefine the future of luxury retail itself.








SCOPE OF WORK: CONCEPT
LOCATION: LONDON, UNITED KINGDOM
YEAR: 2024