The Salmon is a limited-edition design research publication that our studio creates to highlight opportunities for differentiating design. It is also an organising idea for how we create. As specialists in category-defining hospitality design, we are driven to help our clients ‘swim away’ from the competition.
The Salmon Blog
Welcome to our blog. Here we cover the people challenging the status quo within the hospitality industry. Internally we refer to them as “salmons".
Interview with Harry Mckinley
Hospitality consultant and journalist. How has the concept of luxury evolved over...
Posted: November 5, 2018
Interview with Achim Lenders
Senior Vice President of Operations – Rosewood Hotels. How has the concept of...
Posted: September 8, 2018
Interview with Paul Liebrandt
Chef, New York. You are known for your daring cuisine and creative style. What...
Posted: July 21, 2018
Interview with Guy Dittrich
Independent Commentator on Travel, Hotels and Design. You spend a lot of time with...
Posted: April 17, 2018
Interview with Jozef Youssef
Chef, Author & Founder of gastrophysics Chef’s table Kitchen Theory. What...
Posted: February 2, 2018
Interview with Cristina Laurijssen
Design Director at Rosewood Hotel Group. What superpower would you grant your...
Posted: October 6, 2017
Interview with Anouschka Menzies
Owner and Co-Founder of Bacchus PR. What superpower would you grant your 14-year old...
Posted: August 14, 2017
Interview with Alfred Prasad
Michelin starred Chef. What superpower would you grant your 14-year old self? The...
Posted: July 26, 2017
Interview with Eric Yu
MD of The Breakfast Group. What superpower would you grant your 14-year old self?...
Posted: June 7, 2017
Interview with Dominic-Cools Lartigue
Founder of night market phenomenon Street Feast. What advice would you give to your...
Posted: May 23, 2017
Interview with Monique Borst
Hospitality Consultant and the Non Executive of HOP. What superpower would you grant...
Posted: April 10, 2017
Interview with Mourad Mazouz
Founder of Sketch and MOMO and a good friend of the studio. What superpower would...
Posted: March 21, 2017
Interview with Paul Rinkens
Creator of Qbic, the affordable design-led hotel. What superpower would you grant...
Posted: February 12, 2017